| by Danielle Vincent

What are you living for?

One of our employees* was working across from the Twin Towers when the airplanes hit. Every year, she takes this day as a day of reflection on her life. What does she really want? What is she living for? What does it mean?

Because it can all be gone in an instant... senselessly, suddenly.

She lost friends and colleagues in that attack. And why? None of those people had anything to do with the cause that the terrorists were rallying against. They were just in the wrong place at the wrong time. People who were late to work, or who had a doctor appointment, or who spent a few extra minutes chatting with someone at the coffee place down the street were spared, but people who showed up to work right on time were murdered.

It makes no sense.

It's enough to make a person question their time here on earth... their relationships, their careers, and the people they choose to keep around them. Is this fun? Is this worthwhile? Is this something I'd be ok dying while doing?

Or would my last thoughts be regret for a life not fully lived?

There's so much to think about today, in terms of the lives of those lost, in terms of our relationships with others who share this hurling space-rock, and in terms of the randomness of life.

Today, I encourage you to take this moment to reflect on whether you're living a life you'd celebrate.

I sure hope you are. And if you're not, we want to support you in that journey. Not just as a soap company, but as friends. Please do let us know what we can do to help, and we will celebrate that life with you.

* Who will remain anonymous

Related Posts

| Danielle Vincent


Every year since this business started, we've had to relocate because we outgrow our current space. It happened in LA within just a few months, in Oakland, then in Antioch, then in Colfax, and it has happened twice in Grass Valley... and now, here we are, preparing to move again......

Read More

| Danielle Vincent

Back in stock: Fire in the Hole Campfire Soap

We're happy to announce that Fire in the Hole Campfire Bar Soap is back in stock after several weeks of being out of stock! This kaboom-inspired handmade bar soap is sure to ignite your day. If you haven't tried it, you definitely should! There are some things you might be...

Read More

| Danielle Vincent

Fulfilling by emergency light

"It's a good thing we hired all these Burning Man folks and survivalists and campers." - Me, today I'm not gonna lie: it has been really challenging to keep orders going out on time with the power outages, but our team has been SERIOUSLY awesome. They've been coming in and...

Read More