I wanted to give presents.
The whole idea behind the Clean Getaway Club soap subscription box was that I wanted to send care packages to strangers with the hopes that their day would somehow be made more joyful or exciting.
I didn't want it to be fancy, just some stuff I put together as a little "thinking of you."
I mean, yeah, I didn't necessarily specifically know each subscriber, so I wasn't technically thinking of them specifically, but I feel like in general, days kind of blend together and so receiving something special might put a kick in people's step. And sending someone a care package out of the blue, at least to me, is like saying "Hey, I want you to have a cool day."
But it's expensive to send presents to a hundred people out of the blue, so I knew we'd have to charge something for 'em. But how do you charge for something you don't know what is? How do you even determine costs on that? How about shipping?
As with everything, the Clean Getaway Club soap subscription box had a pretty sharp learning cliff to ascend.