Our friend Jason Lawson submitted this post idea through our friendly form. If you've been using Outlaw Soaps products for any time, you know that we're peddling some highly addictive sundries with some darn distinctive scents. Whether you're a rough...
People often ask us to make various products, and we are a highly democratic company, so we often entertain these requests. One such oft-requested products is deodorant.
If you remember from my previous post on How to make body wash in one million easy steps, the first step is researching market viability. In the case of both body was and deodorant, the volume of requests is enough to establish market viability.
The second step is where we always get stuck with deodorant: the ingredients and process to create handmade deodorant (natural or not) is complicated. The packaging and ingredients are expensive. When we do the cost evaluation, we end up with a product that would cost about $25 for one stick of deodorant.
At that point, the market viability drops off. Not many people would like to buy deodorant at $25/item, even if it is amazing stuff.
I wanted to give presents.
The whole idea behind the Clean Getaway Club soap subscription box was that I wanted to send care packages to strangers with the hopes that their day would somehow be made more joyful or exciting.
I didn't want it to be fancy, just some stuff I put together as a little "thinking of you."
I mean, yeah, I didn't necessarily specifically know each subscriber, so I wasn't technically thinking of them specifically, but I feel like in general, days kind of blend together and so receiving something special might put a kick in people's step. And sending someone a care package out of the blue, at least to me, is like saying "Hey, I want you to have a cool day."
But it's expensive to send presents to a hundred people out of the blue, so I knew we'd have to charge something for 'em. But how do you charge for something you don't know what is? How do you even determine costs on that? How about shipping?
As with everything, the Clean Getaway Club soap subscription box had a pretty sharp learning cliff to ascend.