Ah yes, that weird feeling of driving off a cliff. I remember it from last year.
At some point, the Christmas orders slow down as people realize it's probably too late to shop for Christmas presents online. Last year, we set that date at 12/21 and updated the web notification (that bar across the top) to say we were out of town through the end of the year, and then we left.
We drove off our own cliff. At least, until the new year...
This week has been one of the most intense of my career.
I'm in Orlando right now, waiting to get on the airplane that will take me to LA for Renegade Craft Fair.
I've been at a conference for Mozilla employees, contractors, and contributors. In addition to having this here fancy soap business with my husband, I also manage social media for the Mozilla Developer Network and the View Source Conference.
Meanwhile, our business absolutely BLEW UP from the minute Russ dropped me off at the airport. Seriously, it was insane. That Yahoo article propelled us into a great month of sales.
Mozilla, the makers of Firefox web browser among other things, is one of the early stage funders of Outlaw Soaps.
I don't mean that they are buying shares in the company or anything, but the last several months (some of them quite lean) have been subsidized by my freelance job with Mozilla Developer Network.
It's really fun work and the company is absolutely fantastic. I'm beyond thrilled to have the opportunity to work for such a great organization and also receive compensation for that. I used to work in tech and really miss the sense of humor and purpose-driven big thinking that are the hallmarks of that industry. (that's me giving a talk on customer-driven innovation for the View Source conference in Portland last month)
The sugar is hitting the fan!
(ok, that was a cheap Unicorn Poop joke)
I imagined that I had sent all the stock we needed to send to Amazon for the entire holidays in early November. A couple weeks into November, it was clear that we would have to send more, so I sent another hundred or so bars.
In the last month (Nov 3 - Dec 3), we have sold 309 bars of Unicorn Poop through Amazon.
That was the sunrise on Mt. Diablo this morning.
For the last month, I have been leaving the house before dawn (sometimes even in my pajamas) and setting up my camera to capture time lapse videos of the "golden hour" (or "magic hour"). While I film, I write in a few journals (yes, I keep multiple journals) and enjoy two hard boiled eggs and my fancy pantsy coffee in my rattlesnake mug.
If you want to see all the videos I have shot, they're here on YouTube.
I KNOW IT'S TOO EARLY to be talking about the holidays, but the facts are these:1. We're already getting Christmas ordersand most importantly2. We're already running out of certain items, so I want to let you know what we have and what we don't, what we'll have and what we won't. (and if that doesn't sound like a good line from a Dr. Seuss book, I don't know what does)
Yep, it's that delightful season when we're working on the holidays months before other people even think about 'em. What does that mean to us? It means we put together a little press guide in hopes we'll be featured in some news outlets. (that would probably work a lot better if I actually pursued any press outlets) It means we have started looking at forecasts for our regular customers like The Gift Oasis, ThinkGeek and UncommonGoods, and even pitching new ideas. It means that I've been courting potential new customers like Dot & Bo and The Grommet to see if they'd be interested in picking up our line. It means that we've been looking at Amazon sales in Q4 of last year and figuring out how early we can send stock without assessing long-term storage fees. It means that we've been scrutinizing our own website sales and trying to eyeball how many of...
[caption id="attachment_14364" align="alignright" width="412"] Here's Chuck, Erika, and Russ carving 1,055 bars of bacon soap (not pictured, Kimberly carving the rest of them yesterday)[/caption] Note: The title has been oft attributed to Buddha, but it's not a quote from Buddha. It's still a really great quote. Well, I have really...