Life in the Soap Lane — branding

| Danielle Vincent

Warning: potentially controversial post -- Non-gendered products: Lessons from Target

A few months ago, we proposed the idea of making a women’s line of Outlaw Soaps -- an idea that I will admit was totally stupid. It was met with appropriate vitriol (we changed comment systems, so you can’t see the comments on the original post, but trust me, there was a backlash) because, as one commenter pointed out, we are one of the few companies who doesn’t subscribe to the idea that certain scents are for men and certain scents are for women. Creating those distinctions would make us just like all the other gendered products out there.

Read more

| Danielle Vincent

How do we name things?

Roxanne asked, "I have a hard time naming pets. How do you come up with product and subscription box names?" This question comes up a lot - how do we come up with names that are so fun and on-brand, when naming stuff is really hard? Well, we have a secret weapon...  

Read more