Outlaws or Rebels?

Outlaws or Rebels?

"The difference between a criminal and an outlaw is that while criminals frequently are victims, outlaws never are. Indeed, the first step toward becoming a true outlaw is the refusal to be victimized. All people who live subject to other people's laws are victims. People who break laws out of greed, frustration, or vengeance are victims. People who overturn laws in order to replace them with their own laws are victims. (I am speaking here of revolutionaries.) We outlaws, however, live beyond the law. We don't merely live beyond the letter of the law-many businessmen, most politicians, and all cops do that-we live beyond the spirit of the law. In a sense, then, we live beyond society. Have we a common goal, that goal is to turn the tables on the 'nature' of society. When we succeed, we raise the exhilaration content of the universe. We even raise it a little bit when we fail.

When war turns whole populations into sleepwalkers, outlaws don't join forces with alarm clocks. Outlaws, like poets, rearrange the nightmare.

The trite mythos of the outlaw; the self-conscious romanticism of the outlaw; the black wardrobe of the outlaw; the fey smile of the outlaw; the tequila of the outlaw and the beans of the outlaw; respectable men sneer and say 'outlaw'; young women palpitate and say 'outlaw'. The outlaw boat sails against the flow; outlaws toilet where badgers toilet. All outlaws are photogenic. 'When freedom is outlawed, only outlaws will be free.' There are outlaw maps that lead to outlaw treasures. Unwilling to wait for mankind to improve, the outlaw lives as if that day were here. Outlaws are can openers in the supermarket of life."

― Tom Robbins, Still Life with Woodpecker

When people talk about Outlaws as rebels, I struggle to articulate why this isn't the case. I don't think of our business or our customers as particularly rebellious or counter-cultural, we just transcend culture.

This passage from Tom Robbins summarizes my feelings about Outlaws as represented by Outlaw Soaps: we wish to live beyond the law, and rather be held to a higher standard of our own integrity.

Sometimes, the laws support our values. Other times, they don't.

It's ok with us, because as little regard we have for external laws, we have the highest regard for our own internal laws.

Previous article The Outlaw Cologne branding iron!
Next article How The Dollar Shave Club changed how I think about advertising, grooming, and business


Our newsletter is unparalleled in awesomeness!

Subscribe here and find out what all the fuss is about:
* indicates required


Have an idea for a blog post that I could write? We're always looking for ideas! Submit your idea here!

Related Posts

Outlaw Soaps and how I keep going even on tough days
Outlaw Soaps and how I keep going even on tough days
This is me at work! You may recognize this photo from the other day's tour of the Outlaw Soaps safehouse. As the hea...
Read More
Do we offer free shipping?
Do we offer free shipping?
From time to time, we get this question, so I want to address it here: No one offers free shipping. Not Amazon, not...
Read More
"Our life might be much simpler than we make it." - Ralph Waldo Emerson
I enjoy the simplicity and happiness of life, free from manufactured unhappiness and stress. I review these quotes e...
Read More

Leave a comment

* Required fields