| by Danielle Vincent

How do we name things?

handmade soaps wild life set

Roxanne asked, "I have a hard time naming pets. How do you come up with product and subscription box names?"

This question comes up a lot - how do we come up with names that are so fun and on-brand, when naming stuff is really hard?

The answer: Russ's head.

Amazingly, Russ just has a gift for this stuff. Unless he gets stuck (which happens infrequently), he just spouts off the first thing that he thinks of and we go with that. Sometimes it takes him a few days or re-askings. Sometimes I don't think the name is going to work for whatever reason (for example, I was worried about copyright issues with Blazing Saddles, until I realized there was very little likelihood of confusion).

But usually, we just open up his brain and pick the first thing we find.

At first, we used to ask the community to weigh in on names. That's how we confirmed that "Fire in the Hole" was the right name for our campfire soap. Our friends and I have a little camping group, and when someone puts something particularly explosive in the fire, we yell "fire in the hole!" to alert people who may be standing within explosion distance that they should perhaps step (or run) away from the fire.

So yeah, we kind of have a secret weapon. :)

Now, dog naming is a totally different story... we've had the little puppy since Saturday and have been discussing her name since last week, and we're still not sure what to call her. Cheyenne? Biscuit? Taquito? Elizabeth Tyler Derden?

What do you think?

Related Posts

| Danielle Vincent

What are you living for?

One of our employees* was working across from the Twin Towers when the airplanes hit. Every year, she takes this day as a day of reflection on her life. What does she really want? What is she living for? What does it mean? Because it can all be gone in...

Read More

| Danielle Vincent

The Most Frequently Requested Product: Samples!

You may recall that we started offering Solid Cologne Sample Packs the other day in response to a definitely overwhelming request. If you've been eagerly awaiting our sample sets, you'll be delighted to know that we're sooooooo close to launching those prime suspects. I mean, we're REALLY close. We're BREATHING...

Read More

| Danielle Vincent

Life on the Road with Outlaw Soaps

This week, I've been on the road, mostly hanging out in Las Vegas for the Magic trade show (it's a fashion and gift trade show). It was my first solo trade show and I was pretty intimidated. Compared to other companies, we're a really young brand (the woman next to...

Read More


0 comments

Leave a comment